Carol Mabe: Strategic Planning

The Power of Strategic Planning

No plan, no future. If you don’t have a roadmap, you don’t know where you’re going or how to get there.

Jerold Panas, Author

Strategic planning is essential to managing and growing any brand, business or organization effectively. Well-formulated strategic direction transforms organizations and serves as an essential catalyst for immediate and lasting success. Clarifying who you are, what you do and where you are going inspires people in your organization to articulate and rally around a common purpose.  A sound, expertly-crafted strategic plan can mean the difference between success and failure.

In particular, a strategic plan is vitally important for organizations  in transition or facing turmoil. When your organization has…

  • Experienced a significant change in leadership,
  • Grown too quickly, or has stopped growing at all,
  • Become overly complex or fragmented,
  • Lost its focus or a sense of clear direction…

You are in critical need of a clear, sound strategic plan.

The Power of Experience

Because of her many years of corporate experience, Carol Mabe was able to lead our foundation through the strategic planning process as smoothly and efficiently as anyone I’ve ever seen. The resulting plan gives us a roadmap, complete with mile markers, so we not only know exactly where we’re going, but also exactly where we are along the way.

Bill Clark, President
East Carolina University Foundation

In addition to a successful record as a brand strategist, Carol has held senior strategic positions in several multi-billion dollar corporations, leveraging her strengths as a strategic thinker.  In the process, she:

  • Built long-range growth strategies for a myriad of brands and businesses
  • Strategically repositioned heritage brands such as Hanes Hosiery and Russell Athletic
  • Developed initial strategic plans for newly acquired companies in South Africa for Sara Lee
  • Led development of new global brand positioning for Lee and Wrangler jeans
  • Crafted acquisition strategies for VF Corporation
  • Directed development of a sweeping change in vision, mission and strategy, redefining and redirecting Russell Corporation after 100 years

Carol has proven that strategic planning is energizing and powerful for any organization.

The Power of Carol’s Strategic Planning Process

Carol came in and very quickly grasped concepts that have, for years, been misunderstood. She was able to get buy-in from people who originally thought the effort would lead nowhere. She involved people who weren’t used to being asked to articulate what they think and she made them feel valued. Ultimately, she gave us focus. We could finally say what we were about in a way that would be remembered. The work Carol did made it very easy to communicate who we are and why we’re important.

Karla Hughes, Ph.D.
Provost & Vice President for Academic Affairs
Morehead State University
Former Dean, College of Human Ecology
East Carolina University

Carol has distilled her strategic planning savvy into her own proprietary system, applicable for use by anyone who understands the value and necessity of preparing intelligently and effectively to face the future. Through an inclusive and challenging interactive process with your organization’s management and key thought leaders, Carol enables you to:

  • Assess strengths and weaknesses
  • Identify issues and opportunities
  • Examine competitive factors and external perceptions
  • Identify and clearly state core values
  • Clarify your vision for success
  • Articulate your primary mission
  • Set key goals and
  • Formulate strategies and action plans to realize your vision.

The Power of Your Strategic Plan

Carol is able to bring a fresh perspective, to lead groups, to lead individuals, to lead an organization’s thinking in ways that are truly transformational.

Roanne Wallace, Director of Marketing
Innovative Brands, LLC

As an independent consultant, Carol Mabe is available to help businesses and organizations  develop sound, effective strategic plans. To discuss how your organization can benefit from her powerful planning process, contact Carol today.